Walla, Peter, Koller, Monika. Springer; 2015. Emotion is not what you think it is: Startle Reflex Modulation (SRM) as a measure of affective processing in NeuroIS.
Walla, Peter, Rosser, Lucy, Scharfenberger, Janka, Duregger, Cornelia, Bosshard, Shannon. Scientific Research Publishing; 2013. Emotion ownership: different effects on explicit ratings and implicit responses.
Walla, Peter, Herbert, Cornelia. Cogent OA; 2015. Hierarchy and dynamics of self-referential processing: the non-personal Me1 and the personal Me2 elicited via single words.
Walla, Peter, Brenner, Gerhard, Koller, Monika. Public Library of Science (PLoS); 2011. Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing.
Lyons, Gordon Stuart, Walla, Peter, Arthur-Kelly, Michael. Informa Healthcare; 2013. Towards improved ways of knowing children with profound multiple disabilities: introducing startle reflex modulation.
Walla, Peter, Deecke, Lüder. Molecular Diversity Preservation International (MDPI); 2010. Odours influence visually induced emotion: behavior and neuroimaging.
Walla, Peter, Panksepp, Jaak. InTech; 2013. Neuroimaging helps to clarify brain affective processing without necessarily clarifying emotions.
Mavratzakis, Aimee, Herbert, Cornelia, Walla, Peter. Elsevier; 2016. Emotional facial expressions evoke faster orienting responses, but weaker emotional responses at neural and behavioural levels compared to scenes: a simultaneous EEG and facial EMG study.
Fay, Viktoria, Fay, Nora, Walla, Peter. Cogent OA; 2016. Attitudes of psychology students toward expressive therapies.
Kunaharan, Sajeev, Walla, Peter. Scientific Research Publishing; 2014. Clinical neuroscience: towards a better understanding of non-conscious versus conscious processes involved in impulsive aggressive behaviours and pornography viewership.
Koller, Monika, Walla, Peter. Association for Information Systems; 2012. Measuring affective information processing in information systems and consumer research - introducing startle reflex modulation.
Mavratzakis, Aimee, Molloy, Elaine, Walla, Peter. Scientific Research; 2013. Modulation of the startle reflex during brief and sustained exposure to emotional pictures.
Koller, Monika, Walla, Peter. Walter de Gruyter; 2015. Towards alternative ways to measure attitudes related to consumption: introducing startle reflex modulation.
Geiser, Moritz, Walla, Peter. MDPI AG; 2011. Objective measures of emotion during virtual walks through urban environments.
Walla, Peter, Koller, Monika, Meier, Julia L.. Frontiers Research Foundation; 2014. Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage.
Wong, Aaron S. W., Nicklin, Steven, Hong, Kenny, Chalup, Stephan K., Walla, Peter. Institute of Electrical and Electronics Engineers (IEEE); 2013. Robot emotions generated and modulated by visual features of the environment.
Mathes, Birgit, Pomper, Ulrich, Walla, Peter, Basar-Eroglu, Canan. Elsevier; 2010. Dissociation of reversal- and motor-related delta- and alpha-band responses during visual multistable perception.
Walla, Peter, Mavratzakis, Aimee, Bosshard, Shannon. InTeh; 2013. Neuroimaging for the affective brain sciences, and its role in advancing consumer neuroscience.
Kunaharan, Sajeev, Halpin, Sean, Sitharthan, Thiagarajan, Bosshard, Shannon, Walla, Peter. MDPI AG; 2017. Conscious and non-conscious measures of emotion: do they vary with frequency of pornography use?.
Grahl, Arvina, Greiner, Ursula, Walla, Peter. Scientific Research Publishing; 2012. Bottle shape elicits gender-specific emotion: a startle reflex modulation study.
Walla, Peter, Koller, Monika, Brenner, Gerhard, Bosshard, Shannon. American Psychological Association; 2017. Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures.