Ngo, Liem Viet, O'Cass, Aron George. Macmillan Publishers India; 2009. Managing innovation capability and co-creative interaction with customers to achieve superior firm performance.
Weerawardena, Jay, O'Cass, Aron George, Julian, Craig. Elsevier Science; 2006. Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance.