Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Brand trust: an Australian replication of a two-factor structure
Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
Socioeconomically disadvantaged smokers' ratings of plain and branded cigarette packaging: an experimental study
Student-based conceptualisations of university brands: a brand loyalty model
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