Testing an international measure of public service motivation: is there really a bright and dark side?
Rayner, Julie, Reimers, Vaughan, Chao, Chih-Wei
Happiness, altruism and the Prius effect: how do they influence consumer attitudes towards environmentally responsible clothing?
Reimers, Vaughan, Magnuson, Bryce, Chao, Fred
The role of convenience in a recreational shopping trip
Reimers, Vaughan, Chao, Fred
Permission email marketing and its influence on online shopping
Reimers, Vaughan, Chao, Chih-Wei, Gorman, Sarah
The academic conceptualisation of ethical clothing: could it account for the attitude behaviour gap
Re-visiting an old topic with a new approach: the case of ethical clothing
Magnuson, Bryce, Reimers, Vaughan, Chao, Fred
Strategic recommendations for new product adoption in the Chinese market
Chao, Chih-Wei (Fred), Reid, Mike, Lai, Po-Hsin, Reimers, Vaughan
Identifying attendance motives for an international league fixture
Reimers, Vaughan, Chao, Chih-Wei (Fred), Speechley, Kim
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