An introduction to the application of (case 1) best-worst scaling in marketing research
Louviere, Jordan, Lings, Ian, Islam, Towhidul, Gudergan, Siegfried, Flynn, Terry
Dynamic capabilities and performance: strategy, structure and environment
Wilden, Ralf, Gudergan, Siegfried P., Nielsen, Bo Bernhard, Lings, Ian
Employee behaviour and relationship quality: impact on customers
Beatson, Amanda, Lings, Ian, Gudergan, Siegfried
Employer branding: strategic implications for staff recruitment
Wilden, Ralf, Gudergan, Siegfried, Lings, Ian
Service staff attitudes, organisational practices and performance drivers
Beatson, Amanda, Lings, Ian, Gudergan, Siegfried P.
The role of product involvement in e-service evaluations
Wang, Paul, Gudergan, Siegfried, Lings, Ian
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