What drives customer loyalty? Nonlinear effects of customer delight and satisfaction on loyalty and the moderating role of service experience

- Ahrholdt, Dennis C., Gudergan, Siegfried P., Ringle, Christian M.

Enhancing service loyalty: the roles of delight, satisfaction, and service quality

- Ahrholdt, Dennis C., Gudergan, Siegfried P., Ringle, Christian M.

What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

- Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.

Service staff attitudes, organisational practices and performance drivers

- Beatson, Amanda, Lings, Ian, Gudergan, Siegfried P.

Strategic embeddedness of modularity in alliances: innovation and performance implications

- Bouncken, Ricarda B., Pesch, Robin, Gudergan, Siegfried P.

Customer engagement with brands in social media platforms Configurations, equifinality and sharing

- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur

Heterogeneity in dynamic capability configurations: equifinality and strategic performance

- Gelhard, Carsten, von Delft, Stephan, Gudergan, Siegfried P.

Cooperation and compliance in non-equity alliances

- Gudergan, Siegfried P., Devinney, Timothy M., Ellis, R. Susan

Alliances

- Gudergan, Siegfried P.

Resource-based view of the firm

- Gudergan, Siegfried P., Schweitzer, Jochen

Alliances

- Gudergan, Siegfried P., Schweitzer, Jochen

Strategic implications for (non-equity) alliance performance

- Gudergan, Siegfried P., Devinney, Timothy, Richter, Nicole Franziska, Ellis, R. Susan

Confirmatory tetrad analysis in PLS path modeling

- Gudergan, Siegfried P., Ringle, Christian M., Wende, Sven, Will, Alexander

Knowledge integration in organizations: an empirical assessment

- Kenney, Jacqueline L., Gudergan, Siegfried P.

Understanding the psychological impact of unconventional gas developments in affected communities

- Lai, Po-Hsin, Lyons, Kevin D., Gudergan, Siegfried P., Grimstad, Sidsel

Learning and knowledge development in alliances

- Lyles, Marjorie A., Gudergan, Siegfried P.

Do status levels in loyalty programmes change customers' willingness to pay?

- Mathies, Christine, Gudergan, Siegfried P.

The effects of customer-centric marketing and revenue management on travelers' choices

- Mathies, Christine, Gudergan, Siegfried P., Wang, Paul Z.

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

- Rahman, Syed Mahmudur, Carlson, Jamie, Gudergan, Siegfried P., Wetzels, Martin, Grewal, Dhruv

Capturing heterogeneity and PLS-SEM prediction ability: alliance governance and innovation

- Ratzmann, Martin, Gudergan, Siegfried P., Bouncken, Ricarda