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Your selections:
Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products
- Suetrong, Prapatsorn, Pires, Guilherme D., Chen, Tom
Customer engagement behaviors: The role of service convenience, fairness and quality
- Roy, Sanjit Kumar, Shekhar, Vaibhav, Lassar, Walfried M., Chen, Tom
Epilogue to the special issue and reflections on the future of engagement research (commentary)
- Hollebeek, Linda D., Conduit, Jodie, Sweeney, Jill, Soutar, Geoffrey, Karpen, Ingo O., Jarvis, Wade, Chen, Tom
Experience sharing
- Chen, Tom, Drennan, Judy, Andrews, Lynda
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
- Hollebeek, Linda D., Chen, Tom
S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
- Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom
The beginning of value co-creation: understanding dynamics, efforts and betterment
- Chen, Tom, Yang, Shirley Ou, Leo, Cheryl
Usage center - value cocreation in multi-actor usage processes
- Kleinaltenkamp, Michael, Plewa, Carolin, Gudergan , Siegfried, Karpen, Ingo Oswald, Chen, Tom
User experience sharing: understanding customer initiation of value co-creation in online communities
- Chen, Tom, Drennan, Judy, Andrews, Lynda, Hollebeek, Linda D.
Working consumers' psychological states in firm-hosted virtual communities
- Leo, Wei Wei Cheryl, Chou, Cindy, Chen, Tom
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