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2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors

A conceptual framework to manage e-loyalty in business-to-consumer e-commerce

A decision-making framework for adoption of e-procurement

A decision-making framework for adoption of e-procurement

A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics

Analysis of alcohol industry submissions against marketing regulation

Applying the future time perspective scale to advertising research

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Brand positioning and its usefulness for brand management: the case of Apple Inc

Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia

Business Network Analytics: From Graphs to Supernetworks

Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt

Children’s exposure to television food advertising contributes to strong brand attachments

Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector

Conceptualising the application of relationship marketing orientation to the internal business environment

Concert attendee behaviour: the influence of motivations, fan identification and product involvement

Construction of a measure of an organizational sensemaking system and its consequences for organizational performance

  • Creator: Cowley, Kym
  • Resource Type: thesis
  • Date: 2007

Contemporary developments in marketing channel literature and the implications for the determinants of international student choice

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

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