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2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors

A conceptual framework to manage e-loyalty in business-to-consumer e-commerce

A decision-making framework for adoption of e-procurement

A decision-making framework for adoption of e-procurement

A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise

An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics

Analysis of alcohol industry submissions against marketing regulation

Analysis of alcohol industry submissions against marketing regulation

Applying the future time perspective scale to advertising research

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Brand positioning and its usefulness for brand management: the case of Apple Inc

Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia

Business Network Analytics: From Graphs to Supernetworks

Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt

Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector

Conceptualising the application of relationship marketing orientation to the internal business environment

Concert attendee behaviour: the influence of motivations, fan identification and product involvement

Construction of a measure of an organizational sensemaking system and its consequences for organizational performance

  • Creator: Cowley, Kym
  • Resource Type: thesis
  • Date: 2007

Contemporary developments in marketing channel literature and the implications for the determinants of international student choice

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

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