2-tuple fuzzy linguistic perceptions and probabilistic awareness-based heuristics for modeling consumer purchase behaviors
- Creator: Giráldez-Cru, Jesús , Chica, Manuel , Cordón, Oocar , Herrera, Francisco
- Resource Type: conference paper
- Date: 2020
A conceptual framework to manage e-loyalty in business-to-consumer e-commerce
- Creator: Carlson, Jamie , Sinnappan, Suku , Kriz, Anton
- Resource Type: book chapter
- Date: 2005
A decision-making framework for adoption of e-procurement
- Creator: Aisbett, Janet , Lasch, R. , Pires, Guilherme
- Resource Type: journal article
- Date: 2005
A decision-making framework for adoption of e-procurement
- Creator: Aisbett, Janet , Lasch, Rainer , Pires, Guilherme
- Resource Type: journal article
- Date: 2005
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise
- Creator: Ward, Steven , Pecotich, Anthony , O'Cass, Aron , Julian, Craig C.
- Resource Type: journal article
- Date: 2008
An Integrative Decision-Making Mechanism for Consumers’ Brand Selection using 2-Tuple Fuzzy Linguistic Perceptions and Decision Heuristics
- Creator: Giraldez-Cru, Jesus , Chica, Manuel , Cordon, Oscar
- Resource Type: journal article
- Date: 2022
Analysis of alcohol industry submissions against marketing regulation
- Creator: Martino, Florentine Petronella , Miller, Peter Graeme , Coomber, Kerri , Hancock, Linda , Kypri, Kypros
- Resource Type: journal article
- Date: 2017
Analysis of alcohol industry submissions against marketing regulation
- Creator: Martino, Florentine Petronella , Miller, Peter Graeme , Coomber, Kerri , Hancock, Linda , Kypri, Kypros
- Resource Type: journal article
- Date: 2017
Applying the future time perspective scale to advertising research
- Creator: Kuppelwieser, Volker G. , Sarstedt, Marko
- Resource Type: journal article
- Date: 2014
Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
- Creator: Pandit, Ameet , Vilches-Montero, Sonia
- Resource Type: journal article
- Date: 2016
Brand positioning and its usefulness for brand management: the case of Apple Inc
- Creator: Payne, Bronwyn
- Resource Type: journal article
- Date: 2017
Branding processes and brand / marketing strategy alignment - the case of two B2B industries in Australia
- Creator: Cater, William Harry
- Resource Type: thesis
- Date: 2014
Business Network Analytics: From Graphs to Supernetworks
- Creator: Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Buy now pay later services as a way to pay: credit consumption and the depoliticization of debt
- Creator: Cook, Julia , Davies, Kate , Farrugia, David , Threadgold, Steven , Coffey, Julia , Senior, Kate , Haro, Adriana , Shannon, Barrie
- Resource Type: journal article
- Date: 2023
Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector
- Creator: de Vries, Natalie Jane , Reis, Rodrigo , Moscato, Pablo
- Resource Type: journal article
- Date: 2015
Conceptualising the application of relationship marketing orientation to the internal business environment
- Creator: Pires, Guilherme , Cheung, Rachel Shuk Yee
- Resource Type: journal article
- Date: 2012
Concert attendee behaviour: the influence of motivations, fan identification and product involvement
- Creator: Kulczynski, Alicia
- Resource Type: thesis
- Date: 2014
Construction of a measure of an organizational sensemaking system and its consequences for organizational performance
- Creator: Cowley, Kym
- Resource Type: thesis
- Date: 2007
Contemporary developments in marketing channel literature and the implications for the determinants of international student choice
- Creator: Farraway, Stacey
- Resource Type: thesis
- Date: 2018
Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong
- Creator: Lau, Tommy , Cheung, Man Lai , Pires, Guilherme D. , Chan, Carol
- Resource Type: journal article
- Date: 2019