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How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

A semiological analysis of ideological mythology in Braun’s post-war German product advertising

Subvert I sing: subvertising and other verse

Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study

Alcohol industry sponsorship and hazardous drinking in UK university students who play sport

Applying the future time perspective scale to advertising research

Is safety valued in the Australian pony market?

Corporate branding: a framework for e-retailers

Learning through experience: the impact of direct experience on children's brand awareness

Consumer behaviour and marketing fundamentals for business data analytics

Exposure to gambling promotions and gambling behaviours in Australian secondary school students

The joint effects of advertising and product trial: a source-monitoring perspective

Analysis of alcohol industry submissions against marketing regulation

Media and health: moral panics, sinners and saviours

Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm

Alcohol advertising in the New Zealand university student press

Industry actor use of research evidence: critical analysis of australian alcohol policy submissions

Clustering consumers based on trust, confidence and giving behaviour: data-driven model building for charitable involvement in the Australian not-for-profit sector

Names versus faces: examining spokesperson-based congruency effects in advertising

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