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Driving destination-based brand equity: The role of tourists’ interaction in social-media destination brand communities

Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention

Driving COBRAs: the power of social media marketing

Exploring consumer–brand engagement: a holistic framework

Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

Driving consumer-brand engagement and co-creation by brand interactivity

Exploring synergetic effects of social-media communication and distribution strategy on consumer-based brand equity

Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Ethnic marketing: theory, practice and entrepreneurship

Issues in consumer-based brand equity and agenda for future research

Conceptualising the effect of brand love on consumers' repurchase intentions for consumer products

Exploring the effect of social media marketing on consumer-brand engagement

The moderating effect of cost orientation on RMO adoption in the hospitality industry

Ethnic marketing: culturally sensitive theory and practice

Revisiting ethnic marketing ethics

The role of power distance in the application of relationship marketing orientation to the internal business environment

Towards a rigorous conceptual framework for examining international medical travel

A research framework for examining customer participation in value co-creation: applying the service dominant logic to the provision of living support services to oncology day-care patients

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