An exploratory perspective of service brand associations
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2003
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
- Creator: O'Cass, Aron , Craig, Julian
- Resource Type: journal article
- Date: 2003
Exploring consumer status and conspicuous consumption
- Creator: O'Cass, Aron , McEwen, Hmily
- Resource Type: journal article
- Date: 2004
Retail sales explanations: resolving unsatisfactory sales encounters
- Creator: Dunning, Jarrad , O'Cass, Aron , Pecotich, Anthony
- Resource Type: journal article
- Date: 2004
Service brands and communication effects
- Creator: O'Cass, Aron , Grace, Debra
- Resource Type: journal article
- Date: 2004
The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand
- Creator: Julian, Craig , O'Cass, Aron
- Resource Type: journal article
- Date: 2004
What happens when things go wrong?: Retail sales explanations and their effects
- Creator: Jarrad, Dunning , Anthony, Pecotich , O'Cass, Aron
- Resource Type: journal article
- Date: 2004
An examination of the antecedents of repatronage intentions across different retail store formats
- Creator: Grace, Debra , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Examining the effects of service brand communications on brand evaluation
- Creator: Grace, D. , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Service branding: consumer verdicts on service brands
- Creator: Grace, Debra , O'Cass, Aron
- Resource Type: journal article
- Date: 2005
Studying the effect of market orientation and organisational culture on a brand's performance
- Creator: O'Cass, Aron , Ngo, Liem Viet , Budiman, Arief , Bougoure, Ursula
- Resource Type: conference paper
- Date: 2005
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
- Creator: O'Cass, Aron , Pecotich, Anthony
- Resource Type: journal article
- Date: 2005
The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective
- Creator: O'Cass, Aron , Pecotich, A.
- Resource Type: journal article
- Date: 2005
An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: conference paper
- Date: 2007
Balancing external adaptation and internal effectiveness: achieving better brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007
Market orientation versus innovative culture: two routes to superior brand performance
- Creator: O'Cass, Aron , Ngo, Liem Viet
- Resource Type: journal article
- Date: 2007
Studying the effects of materialism, religiosity and status consumption on subjective well-being: an Indonesian perspective
- Creator: Budiman, Arief , O'Cass, Aron
- Resource Type: conference paper
- Date: 2007
A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise
- Creator: Ward, Steven , Pecotich, Anthony , O'Cass, Aron , Julian, Craig C.
- Resource Type: journal article
- Date: 2008
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- Creator: O'Cass, Aron , Carlson, Jamie
- Resource Type: conference paper
- Date: 2008
Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management
- Creator: Carlson, Jamie , O'Cass, Aron
- Resource Type: book chapter
- Date: 2008