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A spokesperson with any name won’t be as charming: the phonetic effect of spokesperson name and gender on personality evaluations

Cue the complaint: the visual cues of Facebook business pages and their influence on consumer complaint behaviour

For all to see: social risk and observable complaining on Facebook

Promoting authenticity through celebrity brands

Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

Sinfully decadent: priming effects of immoral advertising symbols on indulgence

Keeping it real: examining the influence of co-branding authenticity in cause-related marketing

To meet or meat? homophones in advertising encourage judgments and behaviors in children

Antecedents and consequences of participation in brand communities: A literature review

How a smile can make a difference: enhancing the persuasive appeal of celebrity endorsers: boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne smile" in advertising

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

Roses are red, violets are blue, sophisticated brands have a Tiffany Hue: The effect of iconic brand color priming on brand personality judgments

Spot the difference: examining facial characteristics that enhance spokesperson effectiveness

Antecedents and consequences of children's brand community participation: a replication and extension study

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

Ads aimed at dads: exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Applying service logic to education: the co-creation experience and value outcomes

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