Showing items 1 - 20 of 27

Your selections:

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

Antecedents and consequences of children's brand community participation: a replication and extension study

Antecedents and consequences of participation in brand communities: A literature review

Business and consumer communication via online social networks: a preliminary investigation.

Children's band-related social interaction: a preliminary investigation into the impact of age, sex and birth-order

Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend

Examining children's preference for phonetically manipulated brand names across two English accent groups

Examining the automaticity of product placement effects

Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study

Examining the nature of Australian child-directed magazine advertising

Exploring children's attitudes towards research participation

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

Group think or effective data collection? Conducting survey research with children

Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

It's not kids' play! reflecting on the child-orientated research experience

Learning through experience: the impact of direct experience on children's brand awareness

Measuring motivations for popular music concert attendance

Names versus faces: examining spokesperson-based congruency effects in advertising

Naming brands: implications for children's brand awareness

Phonetic symbolism and children's brand name preferences

  • Disclaimer
  • Privacy
  • Copyright
  • Contact
  • Deposit