A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan
- Creator: Rehman, Muqqadas
- Resource Type: thesis
- Date: 2015
Using service logic to redefine exchange in terms of customer and supplier participation
- Creator: Pires, Guilheme D. , Dean, Alison , Rehman, Muqqadas
- Resource Type: journal article
- Date: 2015