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Your selections:
Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling
- Griffin, Deborah, O'Cass, Aron
Implementing competitive strategies: the role of responsive and proactive market orientations
- Voola, Ranjit, O'Cass, Aron
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
- Carlson, Jamie, O'Cass, Aron
Exploring performance differentials via resource possession and firm capabilities
- Ngo, Liem Viet, O'Cass, Aron
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
- Ngo, Liem, O'Cass, Aron
Exploring consumer status and conspicuous consumption
- O'Cass, Aron, McEwen, Hmily
Explications of political market orientation and political brand orientation via the resource based view of the political party
- O'Cass, Aron, Voola, Ranjit
Explaining brand performance differentials between firms via innovation and marketing
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
- Meshram, Kanika, O'Cass, Aron
Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation
- O'Cass, Aron, Weerawardena, Jay
Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management
Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment
- O'Cass, Aron, Carlson, Jamie
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
- Sok, Phyra, O'Cass, Aron
Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities
Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance
- O'Cass, Aron, Ngo, Liem Viet
Examining the effects of website-induced flow in professional sporting team websites
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
Examining the effects of service brand communications on brand evaluation
- Grace, D., O'Cass, Aron
Examining the effects of perceived web innovateness in e-retailing.
Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding
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