Using support vector machine ensembles for target audience classification on Twitter
Transforming strategy: analytical information systems and the resolution of strategic business issues - a case study
The relevance of minority ethnic groups for marketing: a research framework
Student-based conceptualisations of university brands: a brand loyalty model
Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
Nothing but net!: A study of the information content in Australian professional basketball websites
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