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Your selections:
Using support vector machine ensembles for target audience classification on Twitter
- Lo, Siaw Ling, Chiong, Raymond, Cornforth, David
Two decades of agent-based modeling in marketing: a bibliometric analysis
- Romero, Elena, Chica, Manuel, Damas, Sergio, Rand, William
Transforming strategy: analytical information systems and the resolution of strategic business issues - a case study
- Kanjanabootra, Sittimont, Corbitt, Brian, Nicholls, Miles
Their feed and what they eat: the extent, nature and impact of social media food marketing targeted to adolescents
- van der Bend, Daphne
The use of intentional positioning techniques in government agencies' communication campaigns
- James, Melanie
The relevance of minority ethnic groups for marketing: a research framework
- Pires, Guilherme, Stanton, John, Stanton, Patricia
The place of sensemaking in market information processing theory
- Cowley, Kym
The dynamics of exploring future market potential of genetically modified foods
- D'Souza, C, Quazi, Ali
Studying the effect of market orientation and organisational culture on a brand's performance
- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula
Student-based conceptualisations of university brands: a brand loyalty model
- Mocatta, Antonia
Socially responsible practices of Australian SMES: a marketing perspective
- Mankelow, Gary, Quazi, Ali
Smooth tests of fit for Gaussian mixtures
- Suesse, Thomas, Rayner, John, Thas, Olivier
Should I drink responsibly, safely or properly? Confusing messages about reducing alcohol-related harm
- Jones, Sandra C., Hall, Sabine, Kypri, Kypros
Redefining business horizons
- Sahay, B. S., Ranjan, Jayanthi, Thakur, Rajiv R., Nicholas, Stephen
Positioning theory and strategic communication: a new approach to public relations research and practice
Optimizing the online channel in professional sport to create trusting and loyal consumers: the role of the professional sports team brand and service quality
- Carlson, Jamie, O'Cass, Aron
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
- Walla, Peter, Brenner, Gerhard, Koller, Monika
Nothing but net!: A study of the information content in Australian professional basketball websites
- Carlson, Jamie, Rosenberger III, Philip J., Muthaly, Siva
Measuring motivations for popular music concert attendance
- Kulczynski, Alicia, Baxter, Stacey, Young, Tamara
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