“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs)

- Cheung, Man Lai, Leung, Wilson K. S., Aw, Eugene Cheng-Xi, Koay, Kian Yeik

What loyal women (and men) want: The role of gender and loyalty program characteristics in driving store loyalty

- Vilches-Montero, Sonia, Pandit, Ameet, Bravo-Olavarria, Renzo, Chao, Chih-Wei (Fred)

What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

- Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.

Using the senses to evaluate aesthetic products at the point of sale: The moderating role of consumers’ goals

- Vilches-Montero, Sonia, Nik Hashim, Nik Mohd Hazrul, Pandit, Ameet, Bravo-Olavarria, Renzo

The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions

- Cheung, Man Lai, Pires, Guilherme D., Rosenberger, Philip J., Leung, Wilson K. S., Salehhuddin Sharipudin, Mohamad-Noor

The impact of service failure on brand credibility

- Bougoure, Ursula Sigrid, Russell-Bennett, Rebekah, Fazal-E-Hasan, Syed, Mortimer, Gary

Service branding: consumer verdicts on service brands

- Grace, Debra, O'Cass, Aron

Retail entrepreneurs' exit intentions: influence and mediations of personality and job-related factors

- Lindblom, Arto, Lindblom, Tara, Wechtler, Heidi

Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media

- Carlson, Jamie, Rahman, Mohammad M., Taylor, Alexander, Voola, Ranjit

Experience intensification to purchase intentions of derivative works in service-intensive industries: An empirical study

- Guan, Shuqi, Chao, Chih-Wei (Fred), Tian, Feng

Enhancing value for Chinese shoppers: the contribution of store and customer characteristics

- Wong, Amy, Dean, Alison

Enhancing brand relationship performance through customer participation and value creation in social media brand communities

- Carlson, Jamie, Wyllie, Jessica, Rahman, Mohammad M., Voola, Ranjit

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

- Muthaffar, Aisha, Vilches-Montero, Sonia

Effects of in-store live stream on consumers’ offline purchase intention

- Zhang, Peilin, Chao, Chih-Wei, Chiong, Raymond, Hasan, Najmul, Aljaroodi, Hussain M., Tian, Feng

Customer engagement behaviors: The role of service convenience, fairness and quality

- Roy, Sanjit Kumar, Shekhar, Vaibhav, Lassar, Walfried M., Chen, Tom

Co-creation of value at the bottom of the pyramid: analysing Bangladeshi farmers' use of mobile telephony

- Lal Dey, Bidit, Pandit, Ameet, Saren , Mike, Bhowmick , Sanjay, Woodruffe-Burton, Helen

Assessing customers' perceived value of the online channel of multichannel retailers: a two country examination

- Carlson, Jamie, O'Cass, Aron, Ahrholdt, Dennis

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

- Pandit, Ameet, Vilches-Montero, Sonia

Antecedents of tourism destination reputation: the mediating role of familiarity

- Marinao Artigas, Enrique, Vilches-Montero, Sonia, Chasco Yrigoyen, Coro

An examination of the antecedents of repatronage intentions across different retail store formats

- Grace, Debra, O'Cass, Aron