Your selections:
What happens when things go wrong?: Retail sales explanations and their effects
- Jarrad, Dunning, Anthony, Pecotich, O'Cass, Aron
Value creation architecture and engineering: a business model encompassing the firm-customer dyad
- Ngo, Liem Viet, O'Cass, Aron
Understanding the role of retail store service in light of self-image: store image congruence
- O'Cass, Aron, Weerawardena, Jay
- O'Cass, Aron, Pecotich, Anthony
Technological turbulence, supplier market orientation, and buyer satisfaction
- Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron
- Budiman, Arief, O'Cass, Aron
Studying the effect of market orientation and organisational culture on a brand's performance
- O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula
Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status
Service brands and communication effects
Service branding: consumer verdicts on service brands
Retail sales explanations: resolving unsatisfactory sales encounters
- Dunning, Jarrad, O'Cass, Aron, Pecotich, Anthony
- Ahrholdt, Dennis C., Carlson, Jamie, O'Cass, Aron
- Carlson, Jamie, O'Cass, Aron
Market orientation versus innovative culture: two routes to superior brand performance
- O'Cass, Aron, Ngo, Liem Viet
- Carlson, Jamie, O'Cass, Aron
Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services
- Carlson, Jamie, O'Cass, Aron
International market entry mode strategy: a region-within-country perspective
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