Strategic recommendations for new product adoption in the Chinese market
- Creator: Chao, Chih-Wei (Fred) , Reid, Mike , Lai, Po-Hsin , Reimers, Vaughan
- Resource Type: journal article
- Date: 2020
Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions
- Creator: Chao, Chih-Wei , Reid, Mike , Hung, Yu-Chen
- Resource Type: journal article
- Date: 2016
An investigation into the acquisition, generalization, facilitation and immunization of intergroup anxiety
- Creator: Harris, Nicholas Charles
- Resource Type: thesis
- Date: 2015