Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger, Philip J. , Leung, Wilson K. S. , Ting, Hiram
- Resource Type: journal article
- Date: 2021
Setting the future of digital and social media marketing research: perspectives and research propositions
- Creator: Dwivedi, Yogesh K. , Ismagilova, Elvira , Hughes, D. Laurie , Carlson, Jamie , Filieri, Raffaele , Jacobson, Jenna , Jain, Varsha , Karjaluoto, Heikki , Kefi, Hajer , Krishen, Anjala S. , Kumar, Vikram , Rahman, Mohammad M. , Raman, Ramakrishnan , Rauschnabel, Philipp A. , Rowley, Jennifer , Salo, Jari , Tran, Gina A. , Wang, Yichuan
- Resource Type: journal article
- Date: 2021
The role of social media elements in driving co-creation and engagement
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J. , Leung, Wilson K.S. , Chang, Man Kit
- Resource Type: journal article
- Date: 2021
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
Consumer behaviour and marketing fundamentals for business data analytics
- Creator: De Vries, Natalie J. , Moscato, Pablo
- Resource Type: book chapter
- Date: 2019
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2019
The impact of social media on traditional marketing
- Creator: Chan, Ping Kwong Sherman
- Resource Type: thesis
- Date: 2019
Exploring the effect of social media marketing on consumer-brand engagement
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2018
Social media and social marketing in relation to facilitated communication: harnessing the affordances of social media for knowledge translation
- Creator: Hemsley, Bronwyn , Dann, Stephen
- Resource Type: journal article
- Date: 2014