Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective
- Creator: Wyllie, Jessica , Carlson, Jamie , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2015
Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework
- Creator: Hernandez, Jessica , Carlson, Jamie , Rosenberger III, Philip
- Resource Type: conference paper
- Date: 2011