I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment
- Creator: Zhong, Yingyu , Zhang, Yingying , Luo, Meng , Wei, Jiayue , Liao, Shiyang , Tan, Kim-Lim , Yap, Steffi Sze-Nee
- Resource Type: journal article
- Date: 2022
Does it matter where to run? Intention to participate in destination marathon
- Creator: Fam, Kim-Shyan , Ting, Hiram , Tan, Kim-Lim , Hussain, Kashif , Cheah, Jun-Hwa
- Resource Type: journal article
- Date: 2020