Sonic Influence on Initially Neutral Brands: Using EEG to Unveil the Secrets of Audio Evaluative Conditioning
- Creator: Bosshard, Shannon , Walla, Peter
- Resource Type: journal article
- Date: 2023
Samsung versus Apple: smartphones and their conscious and non-conscious affective impact
- Creator: Walla, Peter , Schweiger, Markus
- Resource Type: book chapter
- Date: 2017
The evaluative conditioning of well-established liked, disliked, and neutral brands. A new, multidimensional approach to understanding consumer behaviour
- Creator: Bosshard, Shannon Stefan
- Resource Type: thesis
- Date: 2017
Established liked versus disliked brands: brain activity, implicit associations and explicit responses
- Creator: Bosshard, Shannon S. , Bourke, Jesse D. , Kunaharan, Sajeev , Koller, Monika , Walla, Peter
- Resource Type: journal article
- Date: 2016