Setting the future of digital and social media marketing research: perspectives and research propositions
- Creator: Dwivedi, Yogesh K. , Ismagilova, Elvira , Hughes, D. Laurie , Carlson, Jamie , Filieri, Raffaele , Jacobson, Jenna , Jain, Varsha , Karjaluoto, Heikki , Kefi, Hajer , Krishen, Anjala S. , Kumar, Vikram , Rahman, Mohammad M. , Raman, Ramakrishnan , Rauschnabel, Philipp A. , Rowley, Jennifer , Salo, Jari , Tran, Gina A. , Wang, Yichuan
- Resource Type: journal article
- Date: 2021
The impact of social media on traditional marketing
- Creator: Chan, Ping Kwong Sherman
- Resource Type: thesis
- Date: 2019