To meet or meat? homophones in advertising encourage judgments and behaviors in children
- Creator: Ilicic, Jasmina , Baxter, Stacey M. , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2019
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments
- Creator: Kulczynski, Alicia , Ilicic, Jasmina , Baxter, Stacey M.
- Resource Type: journal article
- Date: 2017