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Applying the future time perspective scale to advertising research
- Kuppelwieser, Volker G., Sarstedt, Marko
Exploring the influence of customers' time horizon perspectives on the satisfaction-loyalty link
- Kuppelwieser, Volker G., Sarstedt, Marko
- Kuppelwieser, Volker G., Sarstedt, Marko, Tuzovic, Sven
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