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Your selections:
A text mining and topic modelling perspective of ethnic marketing research
- Moro, Sérgio, Pires, Guilherme, Rita, Paulo, Cortez, Paulo
Examining the consumption of financial products by Muslim consumers in Australia
- Jeffrey, Reyaz, Pires, Guilherme, Rosenberger III, Philip J.
Revisiting the substantiality test: from ethnic marketing to market segmentation
- Pires, Guilherme D., Stanton, John
Ethnic marketing ethics
Ethnic marketing sensitivity: reconciling rigorous theory with pragmatism
- Pires, Guilherme, Stanton, John
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