Customer perceived value in periodic hallmark events: conceptualisation and impacts on customer outcomes
- Creator: Olivier, Lizette
- Resource Type: thesis
- Date: 2021
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
- Creator: Carlson, Jamie , Wyllie, Jessica , Rahman, Mohammad M. , Voola, Ranjit
- Resource Type: journal article
- Date: 2019