The role of social media elements in driving co-creation and engagement
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J. , Leung, Wilson K.S. , Chang, Man Kit
- Resource Type: journal article
- Date: 2021
The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge
- Creator: Cheung, Man Lai , Pires, Guilherme , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2020
Exploring the effect of social media marketing on consumer-brand engagement
- Creator: Cheung, Man Lai , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2018