Brand personality inference: the moderating role of product meaning
- Creator: Kum, Doreen , Bergkvist, Lars , Lee, Yih Hwai , Leong, Siew Meng
- Resource Type: journal article
- Date: 2012
A cognitive model in which representations are images
- Creator: Aisbett, Janet , Gibbon, Greg
- Resource Type: journal article
- Date: 2005