Understanding the factors influencing children's participation in brand communities
- Creator: Hook, Margurite Louise
- Resource Type: thesis
- Date: 2018
Antecedents and consequences of children's brand community participation: a replication and extension study
- Creator: Hook, Margurite , Baxter, Stacey , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2017