Knowledge of proprietary and generic drug names among hospital prescribers: time to mandate generic prescribing?

- Davis, Joshua S., Barrett, Thomas, Harris, Lisa

Communicating product size using sound and shape symbolism

- Baxter, Stacey M., Ilicic, Jasmina, Kulczynski, Alicia, Lowrey, Tina

Sounding it out! Phonetic symbolism and children's brand name preference

- Baxter, Stacey, Lowrey, Tina M.

Naming brands: implications for children's brand awareness

- Baxter, Stacey, Webster, Cynthia