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brand image congruency

1brand image 1brands 1web site attitudes 1web sites 1website attitudes

1conference paper 1journal article

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1brand image 1brands 1web site attitudes 1web sites 1website attitudes

1conference paper 1journal article

Title
Creator
Date

Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities

- Carlson, Jamie, O'Cass, Aron

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: conference paper
Date: 2011

Managing web site performance taking account of the contingency role of branding in multi-channel retailing

- Carlson, Jamie, O'Cass, Aron

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: journal article
Date: 2011

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English (Australia)
English (Australia)
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