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Customer engagement with brands in social media platforms Configurations, equifinality and sharing

- Carlson, Jamie, Gudergan, Siegfried P., Gelhard, Carsten, Rahman, Mohammad Mahfuzur

Heterogeneity in dynamic capability configurations: equifinality and strategic performance

- Gelhard, Carsten, von Delft, Stephan, Gudergan, Siegfried P.

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method

- Hair Jr., Joe F., Sarstedt, Marko, Matthews, Lucy M., Ringle, Christian M.

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study

- Matthews, Lucy M., Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M.

The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence

- Wilden, Ralf, Gudergan, Siegfried P.

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