Assessing connectivity in ICT-driven consumer empowerment

- Pires, Guilherme, Rita, Paulo, Stanton, John

Examining the effects of perceived web innovateness in e-retailing.

- Carlson, Jamie, O'Cass, Aron

Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance

- Sok, Phyra, O'Cass, Aron

Examining the nature of Australian child-directed magazine advertising

- Baxter, Stacey, Perkins, Alicia

Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India

- Meshram, Kanika, O'Cass, Aron

Identification in popular music: a netnographic exploration of online fan communities

- Perkins, Alicia

Sounding it out! Phonetic symbolism and children's brand name preference

- Baxter, Stacey, Lowrey, Tina M.

The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework

- Kozary, Ben, Baxter, Stacey