Your selections:
Exploring factors affecting mobile social media interactions within service environments: a theoretical framework
Understanding e-WOM influence using social location based services: qualitative evidence from service encounters
Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry
Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework
- Hernandez, Jessica, Carlson, Jamie, Rosenberger III, Philip
Assessing connectivity in ICT-driven consumer empowerment
- Pires, Guilherme, Rita, Paulo, Stanton, John
Examining the effects of perceived web innovateness in e-retailing.
- Carlson, Jamie, O'Cass, Aron
Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance
Examining the nature of Australian child-directed magazine advertising
- Baxter, Stacey, Perkins, Alicia
Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India
- Meshram, Kanika, O'Cass, Aron
Identification in popular music: a netnographic exploration of online fan communities
Sounding it out! Phonetic symbolism and children's brand name preference
- Baxter, Stacey, Lowrey, Tina M.
The influence of product placement prominence on consumer attitudes and intentions: a theoretical framework
Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia
Brand trust: an Australian replication of a two-factor structure
Business and consumer communication via online social networks: a preliminary investigation.
- Browne, Rebecca, Clements, Elise, Harris, Rebecca, Baxter, Stacey
Creating a foundation for generic skills by embedding information literacy in commencing student assessment tasks
- Dean, Alison M., Cowley, Kym
Creating compelling e-service encounters: examining e-service attributes and flow
- Carlson, Jamie, O'Cass, Aron
Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions
- Regan, Nicole, Carlson, Jamie, Rosenberger III, Philip J.
Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing
- Carlson, Jamie, O'Cass, Aron
Exploring marketing effectiveness via market orientation, resource possession and marketing capability
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