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Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention

- Suetrong, Prapatsorn, Pires, Guilherme D.

The moderating effect of cost orientation on RMO adoption in the hospitality industry

- Lee, Howard C. W., Pires, Guilherme D., Rosenberger III, Philip J.

Need for a linked-emic approach in domestic marketing

- Stanton, John, Pires, Guilherme D.

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