Brand liking and consumer gratitude effects on consumer-brand love relationships and repurchase intention
- Creator: Suetrong, Prapatsorn , Pires, Guilherme D.
- Resource Type: journal article
- Date: 2021
The moderating effect of cost orientation on RMO adoption in the hospitality industry
- Creator: Lee, Howard C. W. , Pires, Guilherme D. , Rosenberger III, Philip J.
- Resource Type: journal article
- Date: 2017
Need for a linked-emic approach in domestic marketing
- Creator: Stanton, John , Pires, Guilherme D.
- Resource Type: journal article
- Date: 2009