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ISSN:0969-6989

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18No 3Yes

3social media 2China 2customer engagement behaviour 2customer experience 2customer perceived value 2loyalty programs 2satisfaction 2value co-creation 1BoP marketing 1Consumer participation 1Consumer-brand engagement 1Consumer-brand interaction 1Consumer-consumer interaction 1Ongoing search behavior 1PLS-SEM 1SDG 16 1Schmitt's strategic experimential modules 1Social media 1Sustainable Development Goals 1active customer engagement

6Vilches-Montero, Sonia 4Carlson, Jamie 4Pandit, Ameet 3O'Cass, Aron 2Bravo-Olavarria, Renzo 2Chao, Chih-Wei (Fred) 2Cheung, Man Lai 2Grace, Debra 2Leung, Wilson K. S. 2Rahman, Mohammad M. 2Tian, Feng 2Voola, Ranjit 1Ahrholdt, Dennis 1Aldhamiri, Ali 1Aljaroodi, Hussain M. 1Aw, Eugene Cheng-Xi 1Baxter, Stacey 1Bhowmick , Sanjay 1Bougoure, Ursula Sigrid 1Chao, Chih-Wei

Date

32016 32018 22005 22015 22019 22020 22023 22024 12009 12021 12022

3Adobe Acrobat PDF

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Full Text

18No 3Yes

3social media 2China 2customer engagement behaviour 2customer experience 2customer perceived value 2loyalty programs 2satisfaction 2value co-creation 1BoP marketing 1Consumer participation 1Consumer-brand engagement 1Consumer-brand interaction 1Consumer-consumer interaction 1Ongoing search behavior 1PLS-SEM 1SDG 16 1Schmitt's strategic experimential modules 1Social media 1Sustainable Development Goals 1active customer engagement

6Vilches-Montero, Sonia 4Carlson, Jamie 4Pandit, Ameet 3O'Cass, Aron 2Bravo-Olavarria, Renzo 2Chao, Chih-Wei (Fred) 2Cheung, Man Lai 2Grace, Debra 2Leung, Wilson K. S. 2Rahman, Mohammad M. 2Tian, Feng 2Voola, Ranjit 1Ahrholdt, Dennis 1Aldhamiri, Ali 1Aljaroodi, Hussain M. 1Aw, Eugene Cheng-Xi 1Baxter, Stacey 1Bhowmick , Sanjay 1Bougoure, Ursula Sigrid 1Chao, Chih-Wei

Date

32016 32018 22005 22015 22019 22020 22023 22024 12009 12021 12022

3Adobe Acrobat PDF

Title
Creator
Date

Service branding: consumer verdicts on service brands

- Grace, Debra, O'Cass, Aron

Creator: Grace, Debra , O'Cass, Aron
Resource Type: journal article
Date: 2005

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2

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English (Australia)
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