Culture is in the eye of the beholder: using metaphoric representations of cultural values to enhance consumer digital engagement
- Creator: Suseno, Yuliani , Nguyen, Doan T.
- Resource Type: journal article
- Date: 2023
Take the pressure down: investigating the influence of peer pressure on participation desire in child-oriented brand communities
- Creator: Hook, Margurite , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2021
The link between customer satisfaction and loyalty: the moderating role of customer characteristics
- Creator: Schirmer, Nadine , Ringle, Christian M. , Gudergan, Siegfried P. , Feistel, Matthias S. G.
- Resource Type: journal article
- Date: 2018
The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector
- Creator: Kwan, Rebecca , Carlson, Jamie L.
- Resource Type: journal article
- Date: 2017