Integrating cognitive process and descriptive models of attitudes and preferences
- Creator: Hawkins, Guy E. , Marley, A. A. J. , Heathcote, Andrew , Flynn, Terry N. , Louviere, Jordan J. , Brown, Scott D.
- Resource Type: journal article
- Date: 2014
The best of times and the worst of times are interchangeable.
- Creator: Hawkins, Guy E. , Marley, A. A. J. , Heathcote, Andrew , Flynn, Terry N. , Louviere, Jordan J. , Brown, Scott D.
- Resource Type: journal article
- Date: 2014
The importance of social product attributes in consumer purchasing decisions: a multi-country comparative study
- Creator: Auger, Pat , Devinney, Timothy M. , Louviere, Jordan J.
- Resource Type: journal article
- Date: 2010
Do social product features have value to consumers?
- Creator: Auger, Pat , Devinney, Timothy M. , Louviere, Jordan J. , Burke, Paul F.
- Resource Type: journal article
- Date: 2008