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Can evaluative conditioning change well-established attitudes towards popular brands? Your brain says yes even though your mouth says no

Enhancing the implicit association test: A four-step model to find appropriate stimuli

Evaluative conditioning of established brands: implicit measures reveal other effects than explicit measures

Established liked versus disliked brands: brain activity, implicit associations and explicit responses

Emotion is not what you think it is: Startle Reflex Modulation (SRM) as a measure of affective processing in NeuroIS

Towards alternative ways to measure attitudes related to consumption: introducing startle reflex modulation

Consumer neuroscience to inform consumers-physiological methods to identify attitude formation related to over-consumption and environmental damage

Measuring affective information processing in information systems and consumer research - introducing startle reflex modulation

Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing

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