The impact of service failure on brand credibility
- Creator: Bougoure, Ursula Sigrid , Russell-Bennett, Rebekah , Fazal-E-Hasan, Syed , Mortimer, Gary
- Resource Type: journal article
- Date: 2016
Development and validation of the self-gifting consumer behaviour scale
- Creator: Mortimer, Gary , Bougoure, Ursula Sigrid , Fazal-E-Hasan, Syed
- Resource Type: journal article
- Date: 2015