Epilogue to the special issue and reflections on the future of engagement research (commentary)
Hollebeek, Linda D., Conduit, Jodie, Sweeney, Jill, Soutar, Geoffrey, Karpen, Ingo O., Jarvis, Wade, Chen, Tom
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
Hollebeek, Linda D., Chen, Tom
S-D logic – informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom
User experience sharing: understanding customer initiation of value co-creation in online communities
Chen, Tom, Drennan, Judy, Andrews, Lynda, Hollebeek, Linda D.
Are you sure you would like to clear your session, including search history and login status?