Epilogue to the special issue and reflections on the future of engagement research (commentary)
- Hollebeek, Linda D., Conduit, Jodie, Sweeney, Jill, Soutar, Geoffrey, Karpen, Ingo O., Jarvis, Wade, Chen, Tom
Exploring positively- versus negatively-valenced brand engagement: a conceptual model
- Hollebeek, Linda D., Chen, Tom
- Hollebeek, Linda D., Srivastava, Rajendra K., Chen, Tom
- Chen, Tom, Drennan, Judy, Andrews, Lynda, Hollebeek, Linda D.
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