Characteristics of adopters of an online social networking physical activity mobile phone app: cluster analysis

- Sanders, Ilea, Short, Camille E., Maher, Carol, Bogomolova, Svetlana, Stanford, Tyman, Plotnikoff, Ronald, Vandelanotte, Corneel, Olds, Tim, Edney, Sarah, Ryan, Jillian, Curtis, Rachel G.

Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram.

- Northcott, Celine, Curtis, Rachel, Bogomolova, Svetlana, Olds, Timothy, Vandelanotte, Corneel, Plotnikoff, Ronald, Maher, Carol

Seasonal Differences in the Cost and Engagement of Facebook Advertisements for a Physical Activity Smartphone App

- Northcott, Celine, Curtis, Rachel, Bogomolova, Svetlana, Olds, Timothy, Vandelanotte, Corneel, Plotnikoff, Ronald, Maher, Carol

Should Facebook advertisements promoting a physical activity smartphone app be image or video-based, and should they promote benefits of being active or the app attributes?

- Northcott, Celine, Curtis, Rachel, Bogomolova, Svetlana, Olds, Timothy, Vandelanotte, Corneel, Plotnikoff, Ronald, Maher, Carol