- Rehman, Muqqadas, Dean, Alison M., Pires, Guilherme D.
A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan
Using service logic to redefine exchange in terms of customer and supplier participation
- Pires, Guilheme D., Dean, Alison, Rehman, Muqqadas
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