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Using service logic to redefine exchange in terms of customer and supplier participation
- Pires, Guilheme D., Dean, Alison, Rehman, Muqqadas
A research framework for examining customer participation in value co-creation: applying the service dominant logic to the provision of living support services to oncology day-care patients
- Rehman, Muqqadas, Dean, Alison M., Pires, Guilherme D.
A mixed method study for examining customer participation in value co creation: applying service dominant logic to the provision of living support services to day care oncology patients in Pakistan
- Rehman, Muqqadas
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