Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
- Creator: Chao, Chih-Wei (Fred) , Hung, Yu-Chen , Sun, Li
- Resource Type: journal article
- Date: 2022
Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour package
- Creator: Hung, Yu-Chen , Song, Liang , Chao, Chih-Wei (Fred) , Guan, Chong
- Resource Type: journal article
- Date: 2017
Vicarious innovativeness or vicarious learning: the role of existing vicarious innovativeness in new product purchase intentions
- Creator: Chao, Chih-Wei , Reid, Mike , Hung, Yu-Chen
- Resource Type: journal article
- Date: 2016
Cancelation efficiency: why the effect of comparison direction strengthens with choice set size
- Creator: Hung, Yu-Chen , Yeung, Catherine W. M.
- Resource Type: journal article
- Date: 2011