The role of power distance in the application of relationship marketing orientation to the internal business environment
- Creator: Cheung, Rachel Shuk Yee , Pires, Guilherme D.
- Resource Type: journal article
- Date: 2015
Conceptualising the application of relationship marketing orientation to the internal business environment
- Creator: Pires, Guilherme , Cheung, Rachel Shuk Yee
- Resource Type: journal article
- Date: 2012