- Title
- Exploring performance differentials via resource possession and firm capabilities
- Creator
- Ngo, Liem Viet; O'Cass, Aron
- Relation
- 23rd ANZAM Conference 2009: Sustainability, Management and Marketing (ANZAM 2009). Proceedings of the 23rd ANZAM Conference: Sustainability, Management and Marketing (Melbourne 1-4 December, 2009)
- Relation
- http://www.anzam.org
- Publisher
- Australian and New Zealand Academy of Management (ANZAM)
- Resource Type
- conference paper
- Date
- 2009
- Description
- This paper focuses on resource possession and capability building. We argue that “possession of valuable resources” (resource-possession) does not explain economic rent differentials between firms. Instead, the effect resource-possession has on economic rent depends on “what firms do with their resources” (capability-building). Importantly, the business orientation the firm pursues influences what resources are to be possessed, and what it does with resources. This argument was tested by examining the relationships between marketing orientation, marketing resource possession, marketing capability, and marketing effectiveness. We show firms’ which are marketing-oriented place emphasis on possessing marketing-related resources and building marketing-based capabilities. The findings also show that superior possession of marketing resources does not ensure superior marketplace performance, but marketing capability significantly influences this relationship.
- Subject
- resource possession; capability building; business processes; business orientation
- Identifier
- uon:9081
- Identifier
- http://hdl.handle.net/1959.13/920131
- Identifier
- ISBN:1863081577
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